1. Assess the importance of marketing in the media area you have studied.
Marketing is very important to a film being successful. A film needs to be marketed for potential viewers to promote interest and gain an audience. There needs to be strategies to how the film will be marketed. The more effective the marketing strategy is, the more viewers the film is likely to get. The marketing of a film is a large factor in determining whether the film will do well or not. If people don't know of the movie or don't like the way it is promoted, it can seriously hurt that film's earnings. How well a film does is almost completely dependent on how well it is marketed.
The film “Furious 7” made approximately $384 million worldwide in its opening week. One of the main actors, Paul Walker, died November 30, 2013. As a great marketing strategy, they put him at the forefront of the global marketing campaign which was as a key element in the franchise making a gross total of $1.515 billion USD. Evey time I went out with my friends, we would see posters up marketing for Furious 7 which attracted me because of the late Paul Walker. It made me wonder how they continued filming for the movie if he died which made me interested and I’m sure others had the same thought.
The film “Black Panther” made approximately $361 million worldwide in its opening week. Marketing played a huge role in the successful movie. To appeal in a different form of art, Marvel Studios hosted a New York Fashion Week event, where outfits inspired by the movie were showcased. It was a well put together show which promoted positive reviews before the release. I could feel the connection between the film and the characters; it was iconic. Also, the use of cross promotion with the NBA was a good strategy. During the NBA Finals game, the trailer was played which caught many viewers attention. They also partnered with Lexus to reveal a special commercial for the 2018 Lexus LS 500, a new car that drew inspiration from the movie.
The film “Beauty and the Beast” made approximately $490.6 million domestically in its opening week. Their use of cross media convergence and synergy with different companies played a significant role in the success of the movie. Working with apple, they released special iMeassage stickers to send to people. This was a great tactic as it got many people excited for the movie when they got to use the stickers. I like seeing my friends send them which made me laugh and look forward to the movie. Also, they used synergy by hosting a special edition of ‘The Bachelor’ on ABC with a couple of the actors to promote the upcoming release.
Marketing is very important in the success of a movie. Careful planning and great strategy will play a major role of how well it turns out.
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